Rumri is a slow, design‐led jewellery studio built on the founder Rujuta Shah’s instinctive eye and lived stories -creating unconventional, Indian‐rooted forms with high visual sensibility, for those who want fewer, truer pieces that quietly strengthen how they see themselves.
Rumri isn't delicate, nor is it traditional. Each piece is expressive, building off a clear point of view rather than a category of the market Rujuta was told to fill.
Each collection starts as a research problem, the same way a retail brief would: what image is genuinely under-used, what's been done to death, what hasn't been said yet.
The answers have come from unexpected places — a mango cut the way only Indian households cut it, the way a woman tugs a mogra chain nonchalantly behind her ears, two parrots having a conversation high on a telephone wire…
Rumri takes these nostalgic fragments — unmistakably Indian, undoubtedly personal — giving them a form you'd actually want to wear today. Rumri isn't about replaying the past. It's interested in what the past looks like on you, right now.
"I've spent my whole career using design as a way to change how people live, not just how the object they tend to treasure, looks. Rumri is the most personal version of that — every piece comes from something I actually remember, and I only let it out into the world once it feels honest enough to become someone else's memory too."
Rujuta Shah, Founder
Meet our Team
A team of passionate artisans, designers, and storytellers crafting elegance in every piece.
Madhura Gobole
Photographer
Every piece tells a story, and our Photographer captures it beautifully. With a deep understanding of lighting, angles, and aesthetics, they bring our jewelry to life through captivating imagery. Their work showcases the elegance and craftsmanship of our earrings, making sure each design shines both online and in print.
Gautam
Master craftsman
With years of experience and an eye for intricate design, our Master Craftsman brings our creative visions to life. Skilled in traditional and contemporary techniques, they handcraft each earring with precision, making sure every piece is not just an accessory but a work of art. Their dedication to quality and artistry is what makes our jewelry truly special.